Paid raises €10M to build the business engine for AI Agents

We're thrilled to announce that Paid has raised €10M led by EQT, Sequoia Capital and with participation from GTM Fund, Exceptional Capital, and strategic angel investors to build the financial infrastructure powering the next wave of AI.

The AI Agent world needs new business infrastructure

AI agents are completely transforming software. They're not just tools that help people work; they're taking over entire roles and functions independently.

But there's a massive disconnect:

While the AI agent market is exploding toward $47B by 2030, most builders are stuck using outdated billing methods designed for traditional SaaS. They're manually invoicing customers, using basic payment processors, or charging per transaction - approaches completely misaligned with the value their agents deliver.

When AI agents replace an entire team while consuming expensive LLM resources, seat-based pricing makes zero sense. When software performs complex work worth thousands of dollars per output, transaction-based billing breaks down.

Introducing Paid

Paid is the all-in-one business engine for AI agents that solves these challenges. With just a few lines of code, Paid handles your pricing, subscriptions, margins, billing, and renewals - everything needed to monetize AI agents effectively.

We support AI agent builders in three key ways:

Monetization: Easy Pricing and Packaging

Capture the full value of what your agents deliver with flexible pricing models that make sense. Want to charge for outcomes instead of inputs? Need hybrid subscription/performance pricing? Charging per agent? We've got you covered.

Margins: Pricing and Packaging Simulator

Our pricing simulator helps you iterate and experiment with different packages to find the optimal balance. Know exactly what you're spending on tokens and compute for each agent, so you can set prices that ensure healthy profits.

Paid helps you track your margins on a customer-by-customer and agent-by-agent level of detail

Momentum: Client Portal and Value Demonstration

Our client portal handles all invoicing while demonstrating the actual work your AI agents have performed. We transform invisible AI value into tangible ROI metrics that make renewal conversations easy and keep competition out.

Who we are

Our founders bring unique experience to this challenge:

• Manny Medina built Outreach from scratch to over 6,000 customers, 220,000 active users, and $250M in ARR. He experienced the AI agent pricing dilemma firsthand.
• Manoj Ganapathy built InvoiceIT, which was acquired by Steelbrick and later became Salesforce Billing. He has 10+ years of experience building billing systems.
• Arnon Shimoni built monetization systems at Pleo and Storytel
• Raj Dosanjh YC Alumni & ex-Palantir

Early success stories

We're launching with several innovative AI Agent builders already using our platform.

Companies like Logic, Artisan, Vidlab7, and HappyRobot are already using Paid's platform to transform how they monetize their AI agents.

Innovate, create, get paid.

The playbook for running an agentic company doesn't exist yet. We're writing it together.